A Message from the Chairman
Five years have passed since the Japanese government unveiled its national policy for the development of intellectual property-related business. This Intellectual Property Strategy listed promotion of the content industry as a major objective. As such, DCAJ has been supporting related projects and events, and plans more for the coming year.
In fiscal year 2007, Ministry of Economy, Trade and Industry launched two major content projects. The first project was to begin drawing up a government strategy on content-related technologies, which are expected to become a new category in the fiscal 2008 content technology strategy map. The other project was Co-Festa (International Content Festival in Japan), which attracted some 800,000 visitors and served as a major springboard for the content industryfs leap into the future.
DCAJ (Digital Content Association of Japan) was deeply involved in both Ministry projects. We helped draw up the content technology strategy map and hosted ASIAGRAPH, one of the official events at Co-Festa, with positive results.
Today, digital devices for the home are rapidly advancing and diverse digital content created by professionals and amateurs is spreading around the world via the Internet. People everywhere are expecting digital devices and content to become more convenient and further improve their lifestyles. To support healthy growth of the digital content industry and further expand the market, DCAJ believes in pursuing synergies between hardware and content and deploying the results worldwide.
In line with government policy, DCAJ aims to further expand the hardware and content industries by focusing on three objectives: 1. Expand the range and improve the quality of basic information necessary for drawing up strategies: 2. Implement comprehensive industry promotion projects and: 3. Establish an environment for developing overseas markets.
Thank you for your continued support and cooperation.
Fumio Otsubo
Chairman
Digital Content
Association of Japan
Digital Content is transforming society and business
Against the backdrop of the IT revolution, the digital content industry is emerging as an important player in the Japanese economy of the 21st century.
Thanks to the digitalization and broadband networking made possible by advances in telecommunication technologies, there is greater demand than ever before for content that is futuristic, highly aesthetic, able to convey culture, and useful anywhere in the world.
Our association, by promoting the production, distribution and use of high-quality digital content in the networked society of the 21st century, hopes to contribute to society by promoting the following:
Greater comfort and affluence in Japan
To enhance comfort and affluence in Japan, we promote the development of new user-friendly content delivery systems that are responsive to todayfs diverse lifestyles; the expansion of personal activities such as entertainment, shopping and learning; and social activities such as welfare assistance, education and environmental protection.
Healthy growth in the digital content industry.
To promote healthy growth in the digital content industry, which is expected to become a major industry in Japan, we support the proliferation of information technology as well as the creation, protection and utilization of internationally competitive content.
Cultural progress and preservation
We promote the diversification of lifestyles, as well as the fusion of analog and digital culture, while supporting the preservation of Japanfs cultural heritage and regional traditions.
Digital Content Association of Japan.
(DCAJ)
Established on April 1,2001
Objectives:
To promote the production, distribution and use of high-quality digital content that will lead the computer networking of society. (Digital content :content related to digitized data, irrespective of the attributes or the media of the moving images/still images /sound/text/numerical data.) The objective of this promotion is to encourage the development of viable industries involved with digital content, raise levels of culture, realize a comfortable and affluent life for the Japanese people, and make an international contribution.
Multimedia Content Association of Japan
[MMCA]
1985
International Audio- Visual Software Fair Association established
1991
The International Audio- Visual Software Fair Association and the Multimedia International Conference Forum merge to form the Multimedia Association of Japan
1996
The Multimedia Association of Japan and the Nippon Computer Graphics Association merge to form the Multimedia Content Association of Japan
High-tech Visual Promotion Center
[HVC]
1988
Hi-Vision Promotion Center established
1998
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Hi-Vision Promotion Center re-launched as the High-tech Visual Promotion Center
Objectives:
To establish a footing for multimedia-related industry and encourage creativity, education and promotion in this field with the ultimate goals of the development of the Japanese society and the Japanese economy, the raising of living standards in Japan, and contributing to international society. The MMCA seeks to realize these objectives through involvement in studies of multimedia content (content relating to the attributes of still and moving images, text and numerical data), the training of personnel to work in the field of multimedia content and the encouragement of the greater use and recognition of multimedia content.
Objectives:
To expand the areas of application of high-level audio-visual services and achieve the well-balanced growth of the high-level audio-visual service industry and related industries, with the ultimate goals of the development of the Japanese economy, and making a contribution to the raising of the living standards of the Japanese people. The HVC attempts to achieve these objectives by encouraging the greater use and understanding of hi-tech audio-visuals (defined as moving images that involve new technologies relating to visual data processing, transmission and storage of hi-vision and other high-definition audio-visuals) and conducting research in this field.
Note: The High-tech Visual Promotion Center was dissolved and its operations passed to the Multimedia Content Association of Japan. Permission for the Multimedia Content Association of Japan to change its name, articles of association, etc. was obtained from the Minister of Economy, Trade and Industry, and the Association became the Digital Content Association of Japan.
Structure of DCAJ
