A Message from the Chairman
In recent years, the Japanese government unrolled a number of policies on digital content. The Ministry of Economy, Trade and Industry (METI), for example, unveiled the New Economic Growth Strategy with the aim of expanding the content market by 5 trillion yen over the next 10 years. The ministry is also promoting a new series of events, International Content Festival in Japan(CoFesta).
Digital content usage is expected to grow due to a wider generation of people beginning to utilize information technology, improvements in broadband internet access and advances in digital devices that make content available anywhere at any time.
With this bright future in mind, the Digital Content Association of Japan is tackling various issues to facilitate production, distribution and usage of attractive, high-quality content welcomed by the market.
Content usage is diversifying as digital devices continue to become smaller with improved functions and performance. Software and hardware must now be viewed as a single package when examining content for its suitability in various situations.
To promote further expansion of the content-related industry, we must: 1. Expand the range and improve the quality of basic information necessary for drawing up strategies: 2. Implement comprehensive industry promotion projects and: 3. Establish an environment for developing overseas markets.
By carrying out activities that address those three issues, I am confident we will contribute to healthy development of the overall industry and further expansion of the market.
We are fully committed to bringing about positive results that will help drive the Japanese economy forward.
Thank you for your continued support and cooperation.
Akira Takashima
Chairman
Digital Content
Association of Japan
Digital Content is changing society and business
Because of the rapid progress of the IT revolution, the digital content industry is expected to grow fast and emerge as a leading player in the 21st-century Japanese economy.
Due to such advances in telecommunication technologies as digitalization and broadband networking, the demand and expectation for content that is advanced, highly appealing, able to convey culture, and transmitted across the world instantly is growing at higher speed than ever before.
Digital content contributes to society by:
Defusing culture across borders and promotiong mutual understanding.
Giving enormous ripple effects on related equipment and services markets.
Creating new markets besides replacing analog.
Digital Content Association of Japan (DCAJ) will promote healthy growth in the Japanese digital content industry; organize basic market and other information on content; conduct industrial development projects; and improve the environment for overseas development.
Digital Content Association of Japan.
(DCAJ)
Established on April 1,2001
Objectives:
To promote the production, distribution and use of high-quality digital content that will lead the computer networking of society. (Digital content :content related to digitized data, irrespective of the attributes or the media of the moving images/still images /sound/text/numerical data.) The objective of this promotion is to encourage the development of viable industries involved with digital content, raise levels of culture, realize a comfortable and affluent life for the Japanese people, and make an international contribution.
Multimedia Content Association of Japan
[MMCA]
1985
International Audio- Visual Software Fair Association established
1991
The International Audio- Visual Software Fair Association and the Multimedia International Conference Forum merge to form the Multimedia Association of Japan
1996
The Multimedia Association of Japan and the Nippon Computer Graphics Association merge to form the Multimedia Content Association of Japan
High-tech Visual Promotion Center
[HVC]
1988
Hi-Vision Promotion Center established
1998
-
Hi-Vision Promotion Center re-launched as the High-tech Visual Promotion Center
Objectives:
To establish a footing for multimedia-related industry and encourage creativity, education and promotion in this field with the ultimate goals of the development of the Japanese society and the Japanese economy, the raising of living standards in Japan, and contributing to international society. The MMCA seeks to realize these objectives through involvement in studies of multimedia content (content relating to the attributes of still and moving images, text and numerical data), the training of personnel to work in the field of multimedia content and the encouragement of the greater use and recognition of multimedia content.
Objectives:
To expand the areas of application of high-level audio-visual services and achieve the well-balanced growth of the high-level audio-visual service industry and related industries, with the ultimate goals of the development of the Japanese economy, and making a contribution to the raising of the living standards of the Japanese people. The HVC attempts to achieve these objectives by encouraging the greater use and understanding of hi-tech audio-visuals (defined as moving images that involve new technologies relating to visual data processing, transmission and storage of hi-vision and other high-definition audio-visuals) and conducting research in this field.
Note: The High-tech Visual Promotion Center was dissolved and its operations passed to the Multimedia Content Association of Japan. Permission for the Multimedia Content Association of Japan to change its name, articles of association, etc. was obtained from the Minister of Economy, Trade and Industry, and the Association became the Digital Content Association of Japan.
Structure of DCAJ
